About Us

OUR BRAND

“Like stars are to the sky, so are the children to our world. They deserve to shine!”- Chinonye J. Chidolue
We know just how much your munchkins mean to you. You want nothing but the best for them, and so do we.
Artfully curated customized bracelets, earrings, cufflinks and other accessories, we cater to kids of all age-groups. Impeccably designed with fine attention to detail, our products are hypoallergenic  and lightweight, with NO sharp edges. Keeping in mind the safety of the little ones each step of the way, our products offer bespoke fittings and ensure ultimate comfort. Doing our bit to keep the little ones away from artificial replicas, all of our jewelry is made in Hallmarked Gold, Sterling Silver with real pearls and Swarovski crystals.

OUR STORY

When the little ones open their eyes for the very first time, our view of the world changes. The little bundles of joy light up our world with so much happiness. Pure and pristine, with hearts full of love, they are truly gifts of God.
When a baby is born, it is common practice to present the mother and the newborn with gifts. As per our rich Indian Culture, Jewelry is a traditional gift, considered to be auspicious and of divine origin. Since time immemorial, it has been widely believed that jewelry, especially Gold, protects the baby from bad influences and negative energy, while attracting divine consciousness. 
The brand came into existence in the beginning of 2017, as a brainchild of our founder, Rajasi Jindal. A genuine love for children, a passion for designing jewelry, and a vision of going places, she singlehandedly led us to become leaders in the industry.
"I gave it my name because Rajasi means ‘Royal’, and I want kids to feel nothing less.”
- Rajasi Jindal.