About Rajasi Jindal®

"I started Rajasi Jindal® because I couldn't find jewelry worthy of the moment. Not the moment of purchase. The moment itself — of welcoming a child into the world, of naming her, of watching her grow."

Where it began

Nine years ago, I was 23 and I had a gap I couldn't stop thinking about.

India has extraordinary jewelry. But almost none of it was designed for the specific, irreplaceable milestones that define early childhood — the Naamkaran, the Annaprashan, the Mundan, the first birthday. What existed was either too generic to feel meaningful, or so traditional it felt dated. Nothing occupied the space between.

So I built it.

I spent months meeting artisans who had worked in gold and silver for generations. Families who had passed their craft down across three, four, sometimes five generations. I learned what BIS Hallmarking actually means — not as a marketing term, but as a standard of purity that protects every mother who trusts a piece of jewelry on her newborn's wrist.

The first collection was small. The nazariya — India's most beloved first jewelry for a baby — in 14K gold, with motifs chosen for their meaning: the train, the elephant, the OM.

The response was immediate. Mothers across India found us. They ordered for their own children, then came back for sisters' babies, then friends' Annaprashan ceremonies. The brand grew the way good things grow: through trust, passed between women.

What we believe

We believe jewelry should be worthy of the moment it was made for.

Not just beautiful — meaningful. Not just precious — purposeful. Every piece at Rajasi Jindal® is designed around a specific Indian milestone. The weight, the motif, the metal, the size — all chosen with that particular ceremony in mind.

We believe that what goes on a baby's wrist should be real. BIS Hallmarked gold. 925 Sterling Silver. Nothing plated, nothing compromised. Because a mother's trust is not something to be economised on.

And we believe in making jewelry that lasts. Not for a season — for a lifetime. Pieces a mother can put away in a box today, and her daughter can wear on her own wedding day.

The brand today

Nine years. Over a lakh families. A catalogue built around every Indian milestone — Naamkaran, Chhatti, Annaprashan, Mundan, Ear Piercing, First Birthday, Godh Bharai, and beyond.

Every piece ships in our signature gift box with a luxury bag — gift-ready from the moment it arrives. Because the gifting moment is part of the jewelry moment.

We are not a marketplace. We are not a factory. We are a jewelry brand built by a mother's instinct, for the mothers — and families — who want something real.

BIS Hallmarked. Always.

Every gold and silver piece at Rajasi Jindal® carries BIS Hallmarking — India's Bureau of Indian Standards certification for precious metal purity. What it says on the tag is what's in the metal. This is non-negotiable for us, and it should be non-negotiable for you.

Crafted in Delhi

Our pieces are crafted in Delhi — where silversmithing and goldsmithing traditions run deep. We work with small family workshops, not mass manufacturers. Every piece is hand-finished. Every motif is considered.

— Rajasi Jindal, Founder